What's New In Creative Automation? 💡

It's time for your weekly dose of updates from the ever-evolving world of creative automations. Things are changing fast over here so you better keep your eyes peeled or you might miss the magic.

Let's jump right into the good stuff!

Disney Is Making Magic Real and Transforming Ads with a New Touch of Automation

Imagine shopping for your favorite TV characters' stylish outfits, cool gadgets, and charming home decor, all without pausing your show. Well, Disney is moving beyond fairy tales to sprinkle some real-world magic into the advertising world and it smells of automation. With a new strategy, they're automating ad processes and integrating shopability features while also gearing up to launch more advanced automated tools for Disney’s self-serve business, Disney Campaign Manager, making shopping as enchanting as their stories.

Have You Seen the AI Aisle in Albertsons?

Albertsons is riding the crest of the AI wave, leading the charge as one of the first grocers to weave AI into their operational fabric. Harnessing Capgemini's intelligent process automation and generative AI tools, their goal is to bring automation to the forefront of real-time creative optimization and streamline media planning operations. This raises the question: what will our weekly grocery haul look like soon?

AppFlyers New AI Marketing Tool Is Every Marketer's Dream Come True

AppsFlyer is breaking new ground in the marketing world with its latest AI solution, Creative Optimization, designed to dramatically enhance campaign creativity and performance. This leap forward offers professionals in the creative automation industry a powerful tool for data-driven decision making, allowing for unparalleled customization and efficiency in marketing strategies.

Generative AI in Content Creation Market Set to Hit USD 175.3 Billion by 2033 

Generative AI is not just evolving. Tt's leading a full-scale content revolution. Smarter, faster, and more personalized – these aren't just goals, they're the new reality. As this technology rapidly advances, it's not just hinting at the dawn of Workforce 4.0 – it's actively shaping it. The question is no longer if it has started, but how you will harness its potential in this transformative era.

Will the proposed $35 billion merger between Synopsys and Ansys actually materialize?

In the wake of numerous failed mergers in the 3D printing industry at the close of 2023, the big question now looms: Will the Synopsys-Ansys merger break the trend? The potential collision of these two titans could mark a historic moment in design and simulation technology…

In Case You Didn't Notice: AI is Revolutionizing Marketing Automation Platforms

As we step into a new era of digital marketing, AI-powered features are turning marketing automation platforms from helpful to indispensable. Imagine platforms that don’t just follow instructions but anticipate needs, analyze trends, and personalize experiences at an unprecedented level. Read on for a list of key features that are reshaping the landscape.

That’s it for this week's scoop in Creative Automations! Stay tuned for more breakthroughs and insights, and remember, in the realm of automation, we're always stepping into the future. 👋