Your Weekly Digest of Creative Automation News!⚡

Stay Up To Date With Curated Industry News!

With each passing day, technology weaves itself more and more into our daily lives.

It's not just altering the way we analyze data, but also reshaping how we work, think, and create. The integration of automation is revolutionizing industries, and it's in our hands to steer this change toward a positive horizon.

As we witness shifting trends in creative processes, labor markets, and ethical considerations, all influenced by the rise of automation, it's crucial to understand and adapt to these changes.

Dive into this week's bitesize buffet of the creative automation world:

Labor shortages clipping your wings on scaling your business? You're not alone. TPC Packaging Solutions steps up with semi- and fully-automated packaging equipment, films, banding, labels, and tapes to meet its clients at their pain points. By crafting bespoke, custom-tailored solutions and leveraging automation, they've managed to quadruple output with minimal workforce increase. Imagine a single worker, once overwhelmed, now effortlessly managing a sophisticated automated line that achieves four times the productivity.

Still concerned that AI will hijack your creative spark? Take it from Marc Collister of P2 Content Creators, a seasoned veteran with over 20 years of experience in the television, film, and advertising industry, who sees AI as a creative collaborator, not a competitor. His vision of AI as a tool for enhancing ideation and conceptualization in creative fields offers a glimpse into a future where technology and human creativity can coexist and thrive harmoniously.

In a significant development, Adobe and Figma have mutually agreed to terminate their previously announced merger agreement. As they continue to individually redefine creative expression and productivity, this mutual decision came under the weight of regulatory pressures from regulators from the UK and EU, putting a halt to what could have been an industry-shaping $20 billion deal.

How do you differentiate yourself in a world increasingly filled with AI? Gartner predicts that the only solution for rising concerns of authenticity will be one-fifth of brands leverage an absence of AI in their business as a point of differentiation. This movement raises a pertinent question: In our rapid embrace of AI, are we sacrificing unique human elements? The potential impact on branding and consumer relationships, as well as the true cost of this shift, presents a fascinating scenario to consider.

Kepler Group's Kepler Creative is shaking up digital advertising by blending creative ideas with data insights. Led by Chief Creative Officer Camm Rowland, they use their own Kepler Intelligence Platform to mix data and creativity. This method helps fine-tune ads in real time, using AI to pick the best ad versions. It's a fresh approach that merges number-crunching with creative thinking, paving the way for more personalized and effective advertising.

That wraps up this week’s roundup! More insights, trends, and innovation await in our upcoming dive into the world of creative automation!👋