AI Video: Gemini vs. Sora Showdown

AND: Figma's AI Suite Changes Design Game

AuthorAuthor

Creative Automation & Creative Automation
May 07, 2025

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This week, we’re diving into the chaotic carnival of AI’s latest tricks. From ChatGPT’s shopping spree ambitions to Figma’s AI toolbox giving Adobe the side-eye, we’ve got the scoop on tech’s boldest moves. Expect witty jabs, a sprinkle of skepticism, and enough clever wordplay to make you chuckle through the existential dread of AI voicing the dearly departed.

In this week's tech rodeo:

  • 🛒 ChatGPT wants to be your personal shopper

  •  🎥 Google’s Gemini battles Sora in the AI video arena

  • 🗣️ NBC’s AI brings back a legendary voice (ethically murky?)

  • 🛠️ Figma’s AI tools shake up the design world

  • 🔍 + 4 handpicked tools and papers for the nerds among us

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Tech

ChatGPT Shops Into Everything App Territory

OpenAI is quietly transforming ChatGPT from your friendly text generator into what Silicon Valley calls an "everything app." Their latest addition? Shopping. Soon you'll be chatting about espresso machines and - surprise! - shopping links will materialize before your caffeinated eyes.

Unlike Google's ad-driven approach, ChatGPT claims its product suggestions are purely organic, based on editorial reviews and Reddit opinions. "They are not ads," insists OpenAI's head of ChatGPT search, with the kind of earnestness that precedes most future monetization announcements.

With autonomous web browsing, voice features, and now shopping capabilities, ChatGPT is assembling the digital equivalent of a Swiss Army knife while Elon Musk is still trying to convince us X/Twitter is more than just a dumpster fire with a blue checkmark.

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Video

AI Video Wars: Google's Gemini Takes on Sora

Gemini's integration with Veo 2 puts AI video creation within reach for Google One AI Premium subscribers. While OpenAI's Sora might produce fancier results, Gemini delivers 8-second clips in just two minutes - practically light speed in the AI generation world.

For $19.99 monthly, you can unleash your inner Spielberg by simply typing prompts. Just don't expect to direct virtual celebrities - copyright restrictions will shut down your A-list ambitions faster than a Hollywood contract negotiation.

The service limits you to about five videos daily, so choose your directorial moments wisely. Each creation comes watermarked with SynthID, ensuring everyone knows your masterpiece wasn't shot on location but conjured from the digital ether.

Ethics

AI Resurrects Dead Announcer's Voice

NBC Sports is bringing back the voice of Jim Fagan—who died in 2017—for their NBA coverage using AI voice synthesis. With the blessing of Fagan's daughters, his AI-generated voice will narrate promos and show opens when NBA returns to NBC after a two-decade hiatus.

While NBC frames this as a nostalgic tribute to their 1990-2002 glory days (they're even reviving John Tesh's iconic "Roundball Rock" theme), it raises fascinating questions about digital afterlives. Is this a touching memorial or creepy ventriloquism? 

NBC assures us the AI Fagan will "supplement" human voiceover artists, not replace them. How considerate! But the line between honoring legacies and exploiting the dead gets blurrier every day in our quest for that sweet, sweet nostalgia dopamine hit.

AI

Figma's AI Toolbox Disrupts Design World

Figma just dropped a treasure chest of AI-powered tools that might make Adobe executives nervously loosen their collars. Their new lineup includes Figma Sites for website creation, Figma Make for app prototyping, and Figma Buzz for marketing assets—all supercharged with AI.

What's impressive is how these tools let non-coders create interactive elements and responsive websites with simple prompts. Want a stock ticker? Just ask the AI to generate the code.

For marketers drowning in content creation, Figma Buzz enables bulk asset creation using brand templates. Meanwhile, illustrators get Figma Draw with fancy vector editing capabilities.

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