AI Lessons, Creativity & A New Adobe Pocket Studio! 🤯

How is your creativity feeling this morning?

We wouldn’t have to ask ChatGPT about this, but you know, we like keeping it human (for now).

As the creators of AI, do we get a bit of credit for that? Well, regardless, the week ahead brims with fresh AI developments in the creative world, and we're here to keep you in the loop.

😇 What NOT to worry

• Adobe squeezing a design studio into your pocket—because inspiration strikes at the most unexpected times, like waiting for your latte.

😢 What TO worry

• Losing track of time while caught in the vortex of your favorite AI-generated movie trailers.

• Forgetting where you saved the 12397th AI-created creative asset for the week.

Creative Marketing

Bridge The Creative-Marketing Divide With These Tools! 

Struggling with bottlenecks, asset chaos, and the sprint for speedy, yet quality content? Who isn't...

Creative and marketing teams need (and have) all the help they can get nowadays, but finding the right tool for the specific job can be a quest on its own. 

Good news—help is here, and it's tailored to fit. From AI-powered smart tagging to real-time collaborative proofing, these handpicked tools from Artwork Flow streamline your creative processes, letting your team focus on what they do best: innovate. 

The secret from marketers at Nvidia and Saastr?

They’re using OpusClip to grow on social media.

With just 1 click, OpusClip turns any long-form video into dozens of social-ready clips with branded captions, B-roll and more.

Ready to 10x your reach on social? Try their Pro Plan totally free for 7 days

AI

3 Lesson on AI From 17 Creatives

Curious about how creatives are reacting to AI's rapid growth? Google was too, so they engaged with 17 creative professionals to understand their work, voice their concerns about generative AI, and explore ways to develop supportive products. 

While generative AI is broadening skills and boosting expressive capabilities, creatives are adamant about maintaining the human essence of their work.

AI Study

AI Beats Human Brain in Creativity Tests

Maybe this is the sign we needed to bring some creative classes back to the classroom, huh?

According to a fresh study from the University of Arkansas, AI has taken the creative lead. Pitting 151 human participants against ChatGPT-4, the Large Language Model scored higher than humans on standardized tests of creative potential. From dreaming up uses for everyday items to spinning out wild scenarios, AI's showing some serious chops.  

Cinema & AI

Back to the '50s: AI Gives Your Favorite Movies a Vintage Makeover

Ever wondered what Mario would look like in a film noir? Or Dune with a dash of swing music?

The Abandoned Films channel reimagines your favorite classics, even blending in wild crossovers like Game of Thrones directed by Wes Anderson, through AI-generated trailers. Short yet striking, these trailers are infused with '50s style— grainy footage, dramatic voiceovers, and a tinge of technicolor dreams. 

Content Creation

Adobe’s Latest AI-Powered Creativity Fits Right in Your Pocket

Everyone’s a content creator these days, whether it’s for professional gigs or just for fun.

Adobe is on top of it, bringing us the tools we need with the new AI-Powered Express App. Now featuring Adobe’s Firefly AI technology, this app packs powerful features into your smartphone, transforming it into a mini design studio. Whether you're a seasoned pro or just dabbling, you can now create stunning graphics, edit photos, and produce videos wherever you are.

And that's your scoop for the week in the world of creative automation!

Stay tuned for more breakthroughs and insights as we step into the future👋