Delve into the cutting-edge world of creative automation technology for 2024 with insights and reliable predictions.

KEY TAKEAWAY

  • Big businesses are using cool AI tools to make their jobs easier - 9 out of 10 Fortune 500 companies already do this! 

  • This AI might change almost all the jobs in the USA (nearly 9 out of 10!), but the good news is it will also make a ton of new ones - up to 97 million by 2025! 

  • Even kids these days are using this AI - 7 out of 10 young people (Gen Z) have tried it!

The ways creators make things has really changed thanks to new tech tools.

Things like AI and VR are changing how designers, advertisers, and movie makers do their work.

Did you know that big companies like Fortune 500 now use AI to automatically make pictures and words? (1)

That's definitely surprising! 

And interestingly, around 73% of marketing groups at companies also use these AI creativity tools. (2)

It seems more businesses are using creative automation technology to make routine tasks easier.

At the same time, virtual making lets movie people work in an environmentally friendly way while still making great movies.

I can't wait to see how future advances help creative people!

To learn more about these cutting-edge trends automating repetitive tasks and enhancing brand storytelling, keep reading.

Generative AI Revolutionizing Digital Advertising

One of the most exciting new creative automation technologies impacting digital advertising is Generative AI.

Generative AI allows computers to automatically create and customize new content like images, text, and videos based on example data.

This helps brands save time by reducing the need for manual content creation.

More and more companies are starting to use Generative AI tools in their marketing strategies.

Here are some of the reported benefits they have seen:

Tool

Reported Benefits

Generative AI

1-3% increase in revenue

Improved return on ad spends (ROI)

AI-powered video ads

Higher click-through rates (CTR)

Reduced cost per thousand views (CPM)

Some other advantages marketers have seen include:

  • Increased creativity - AI can generate a wider variety of ad styles that human creators alone may miss.

  • Personalized messages at scale - AI lets brands tailor ads to thousands of different audience segments.

  • Faster content generation - Generative AI tools massively speed up the content production process.

  • Testing new ideas - Marketers can use AI to quickly prototype many new ad concepts before deciding what works best.

As these benefits show, incorporating Generative AI into marketing strategies is helping many brands boost sales, cut costs, and gain an edge over competitors.

The technologies are revolutionizing digital advertising by automating repetitive tasks and accelerating content innovation.

How Creative Automation Tools are Making Marketing Easier

A lot of new programs have come out that are helping marketing teams work smarter instead of just harder.

These creative automation tools streamline common design and production tasks.

They help speed up processes, so marketers have more time for strategic planning instead of manual content creation.

As shown in the table, some popular main functions are:

  • Makes it fast to make brand-compliant templates. Uses AI to make tons of variations.

  • Automates making video and photo templates.

  • Helps create personalized video ads at scale.

These tools tackle repetitive jobs like formatting graphics, editing videos, and testing multiple concepts.

Some key benefits creative automation provides include:

  • Faster content production - Tools automate routine manual work to speed things up

  • Reusable templates - Create flexible templates to apply branding and tweak for re-use

  • AI variations - Programs use machine learning to test many variants of creatives

  • Personalization - Tailor ads based on customer data without endless human hours

By digitizing repetitive tasks, these new marketing technologies free up creative teams to focus on more important strategy and innovation.

They are transforming digital advertising by boosting productivity and optimizing campaign effectiveness.

How Generative AI Makes Marketing Teams More Efficient

Generative AI can automate a big portion of routine tasks that marketing teams often spend lots of time on.

This frees them up to focus more on important strategic work like telling brand stories and planning campaigns. (3)

As shown in the table, generative AI can automate:

Task

How Much is Automated?

Trying different design options

82%

Writing initial content drafts

75%

Editing video ads

68%

By uploading brand colors, logos and other assets, AI can quickly generate design ideas that follow brand guidelines.

It also takes over mundane tasks such as modeling workflows and checking designs.

This optimizes over 15% of design work.

Some platforms make this easier.

Teams can use centralized AI to get feedback on content.

They also can customize rules, so the AI suggests unlimited variations of ads that always stay consistent with the brand.

Rather than replacing humans, generative AI works with creativity teams.

It handles repetitive jobs so people can focus on strategy, quality checks and innovation.

When used appropriately, it streamlines workflows and helps teams produce more relevant marketing messages efficiently.

How AI Helps Use Customer Data to Personalize Marketing

AI is helping companies learn more about their customers to create better ads. 

Companies use AI to study information from different places with permission.

The AI looks at and combines data to find patterns in what people do. 

It then uses what it learns to make customer experiences more personal.

The table shows what most people want brands to do with this creative automation technology:

Goal

Percentage Who Want It

Make customer journeys better

90.4%

Automate boring tasks

84%

Help the company make more money

81%

By 2024, AI will reveal what motivates folks to buy things at each step of shopping. It brings together data from the company's sources and some third sources. 

This gives marketers the full picture of each customer. Then they can address exactly what may encourage someone to buy at each step.

Teams using AI insights well can boost "completions", or finished sales, by up to 25%! 

By automating data processing with AI, brands understand customers better. 

They can provide experiences that are customized just for you and help both companies and customers.

Some key AI trends that can help companies stay ahead include better use of third-party data, more effective supply chains, new ways of creating video and using AI safely and legally. 

Top tools involve automated customer profile building, lead generation, video templates and responsible data collection. 

These trends are transforming how marketers reach their target audience.

FAQ

How does creative automation help with ad campaigns?

Creative automation helps with ad campaigns by quickly creating ad creative and banner ads.

This allows the marketing team to produce high volumes of ads for paid social and media buying, ensuring all ads are high quality and effective.

What are the main features of creative automation technology?

The main features of creative automation technology include dynamic video creation, automated asset creation, and the use of brand templates.

These tools help the design team produce high performing content quickly and efficiently.

How can creative automation benefit a design team?

Creative automation benefits a design team by automating time consuming creative tasks, allowing them to spend more time on strategic and high-quality work.

It also helps manage digital assets and streamlines the design process.

How does creative automation handle video content?

Creative automation handles video content by using a video platform to create tailored video and dynamic video.

This helps in producing high quality videos quickly and efficiently, which can be used across social media and other platforms.

Why is automation important for managing brand assets?

Automation is important for managing brand assets because it ensures consistency and efficiency in the creation and use of these assets.

It helps in organizing digital assets and using brand templates to maintain a consistent brand image.

What are the best practices for using creative automation technology?

Best practices for using creative automation technology include regularly updating brand templates, ensuring all cookies listed comply with regulations, and integrating the automation tools into the existing design process.

This helps the creative team create content that is both effective and compliant.

To Sum It Up

After years of exploring these cutting-edge trends, I'm stoked about the creative automation wave hitting in 2024.

Generative AI is truly game-changing, with this $44.89 billion market set to disrupt digital advertising.

Heck, 92% of Fortune 500 companies are already on board!

Then you have virtual production tech creating mind-blowing films and photos sans massive travel - a sustainable win.

And let's not forget some rad tools streamlining design work for more efficiency.

Automating those repetitive tasks? Chef's kiss!

As a creative, I can't wait to ride these automation trends into the future.

It's an exciting time to be reimagining brand storytelling and pushing creative boundaries.

The possibilities are endless when you merge human ingenuity with AI's computational power.

Buckle up, creatives - 2024 is our year to truly thrive!

References

  1. https://techcrunch.com/2024/09/24/chatgpt-everything-to-know-about-the-ai-chatbot/

  2. https://www.forbes.com/advisor/business/software/content-marketing-statistics/

  3. https://www.microsoft.com/en-us/industry/microsoft-in-business/era-of-ai/2024/04/18/elevating-customer-insights-with-generative-ai/